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    <loc>https://www.smuse.design/portfolio</loc>
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    <lastmod>2016-03-03</lastmod>
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      <image:title>portfolio - Caravan</image:title>
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  <url>
    <loc>https://www.smuse.design/work</loc>
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    <lastmod>2025-06-12</lastmod>
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      <image:title>home - about Smuse</image:title>
      <image:caption>VA local, DC resident, artist, designer, museum nerd, Halloween enthusiast, sweet tooth, all around fun-haver</image:caption>
    </image:image>
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      <image:title>home</image:title>
      <image:caption>All Photos by Rae Giard</image:caption>
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      <image:title>home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a61444d1758e767eec6dc7/1594952452882-6P7VJBKEULL8O7UGTPDZ/IMF%2BPandemic%2BLayout%2B.jpg</image:loc>
      <image:title>home - Pandemic Illustration Concept for Magazine Feature Spread</image:title>
      <image:caption>This is a concept that was presented for a magazine feature about the economic fallout caused by global pandemics. Ultimately this concept wasn't chosen and didn't go to print. I still enjoy the ven diagram that I created by the overlapping shapes made from two doctors; one a 14th century doctor and one a modern day doctor, both wearing their period specific PPE.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a61444d1758e767eec6dc7/1749750525178-V3FMYAIC5J6FP8S19WZ3/image-asset.png</image:loc>
      <image:title>home - HITT Experience App | Visual Direction</image:title>
      <image:caption>Role: Brand Liaison, UX/UI Collaboration, Visual Direction Launch: Early 2025 on Apple App Store Overview: As part of HITT’s continued investment in team member development and recruitment, I served as the creative liaison and brand lead on the HITT Experience app—a mobile platform built to support new hires, potential candidates, and current employees through onboarding, training, and career development. Design Approach: Targeting a younger, tech-savvy audience, the visual language of the app introduces fresh, saturated color palettes and bold typography to create a modern, athletic-inspired look and feel. The design is intended to feel energetic and engaging.  My Contributions: Brand Integration: Led the effort to ensure visual consistency between the app and HITT’s evolving brand, infusing identity elements with a dynamic, mobile-optimized twist. UX/UI Development: Collaborated closely with the app developers on the structure, flow, and functionality of every screen, prioritizing clarity, ease of use, and accessible navigation. Audience Alignment: Helped shape the app’s tone and visual experience to speak directly to early-career professionals and recruits exploring HITT as a potential employer. Impact: The HITT Experience App officially launched in early 2025 and was quickly adopted across the company as a key tool for employee development and recruitment. The seamless blend of brand-forward visuals and intuitive UX has helped position HITT as a modern, people-first employer in a highly competitive industry.</image:caption>
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      <image:title>home - HITT 2023 Year In Review Website &amp; Digital Graphics</image:title>
      <image:caption>I orchestrated the creative vision and design implementation for the 2023 HITT Year in Review website. Collaborating closely with the communications team and top company executives, we identified five pivotal pillars from the previous year’s data that encapsulated the year's achievements and charted the course for HITT's future endeavors. Utilizing animated typography, we highlighted these core themes in a dynamic way, illustrating their continuous evolution and impact on HITT's trajectory. In addition to the website, I created a suite of animated social media and email graphics, diverging from our typical design approach to capture attention and signal a change in direction. This comprehensive digital platform serves as a showcase for our strengths and successes, reaching employees, partners, and clients alike, and reaffirming our commitment to excellence throughout the year.</image:caption>
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  <url>
    <loc>https://www.smuse.design/work-jasper</loc>
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    <lastmod>2025-06-10</lastmod>
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